One of the most common mistakes in offer development is conflating the “cost” of a program with the “price” of a fundraising offer. These are distinct concepts that require distinct thinking.

🚩 Tactics are not strategy. 🚩

Neither is a rebrand. Or a giving Tuesday campaign. Or hiring a grant writer.
These are tactics. And too many nonprofits confuse them for strategy.

They get disguised as new software tools or an additional campaign, but they are not working towards real organizational growth.

One day, I was walking through a website enhancement I wanted to have developed with an outside partner, and our EVP said to me, “Brian, 80% is good enough.”

I was researching donor behavior trends, and it turns out that the average donor receives 78+ touchpoints asking for money from a nonprofit they have supported.